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Paul

Ottawa, Ontario, Canada

3
HELPFUL VOTES
  • 1 reviews
  • 2 ratings
  • 17 titles in library
  • 0 purchased in 2014
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  • Made to Stick

    • UNABRIDGED (8 hrs and 37 mins)
    • By Chip Heath, Dan Heath
    • Narrated By Charles Kahlenberg
    • Whispersync for Voice-ready
    Overall
    (2160)
    Performance
    (717)
    Story
    (722)

    Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas (business people, teachers, politicians, journalists, and others) struggle to make their ideas "stick". In this indispensable guide, we discover that sticky messages of all kinds draw their power from the same six traits.

    Jeremy says: "Even Better The Second Time"
    "If I had more thumbs, they'd be up too!"
    Overall

    I really, REALLY enjoyed this audiobook. As a student of Advertising, I found this gem to be extremely helpful with my campaign writing, and though it really helped me, it also makes me want to keep it as my very own secret. I'd recommend this book to anyone in the advertising, sales, or business fields. I suggest you bring a pen and pad with you when you listen to this, because there are a lot of really good points to take note of.

    3 of 4 people found this review helpful

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