I recommend readers look elsewhere to learn about Google and internet strategies for business. The premise of the book is built on the idea that Google is a successful company and if you mimic them, with Jeff Jarvis as a guide you will be successful too. Unfortunately, there is little fact or reason in the book about when the strategies are appropriate.
I had hoped for more exploration of the case studies, rather than, what felt like cherry picking only cases that agreed with the author. As it stands, the book takes the tact of a cure-all prescription for whatever ails a business.
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