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Carol

United States

5
HELPFUL VOTES
  • 3 reviews
  • 3 ratings
  • 15 titles in library
  • 0 purchased in 2014
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  • The Intelligent Entrepreneur

    • UNABRIDGED (12 hrs and 39 mins)
    • By Bill Murphy
    • Narrated By Fred Berman, L. J. Ganser
    • Whispersync for Voice-ready
    Overall
    (628)
    Performance
    (350)
    Story
    (349)

    In 1998, three Harvard Business School graduates - two men and one woman - turned down six-figure salaries at big corporations, bet on themselves, and launched their own new companies. By their 10-year reunion, their audacity had paid huge dividends. They'd made many millions of dollars, created hundreds of jobs and left their mark on the world. The Intelligent Entrepreneur tells the compelling and instructive story of how these three young founders did it.

    Mark C Walker says: "Disappointing"
    "Well, half of it was okay"
    Overall

    Didn't care for the stories/case studies. Yes, we've all been told that a good book has point, example, point, example, but Mr. Murphy, give your audience some credit for having the ability to understand a concept. Also, L.J. Ganser could back off of the intensity in his delivery. I think that was part of the problem with the half of the book that he read, the stories/case studies. His delivery sounds disingenuous and I felt like I was plugged into a commercial.

    And like other reviewers here, I felt the constant referral to Harvard Business School was tiresome.

    0 of 0 people found this review helpful
  • The Great Reset: How New Ways of Living and Working Drive Post-Crash Prosperity

    • UNABRIDGED (6 hrs and 53 mins)
    • By Richard Florida
    • Narrated By Eric Conger
    Overall
    (57)
    Performance
    (20)
    Story
    (20)

    We tend to view prolonged economic downturns, such as the Great Depression of the 1930s and the Long Depression of the late 19th century, in terms of the crisis and pain they cause. But history teaches us that these great crises also represent opportunities to remake our economy and society and to generate whole new eras of economic growth and prosperity.

    Roy says: "A General Look at the Financial Crisis"
    "Eh"
    Overall

    I first heard Richard Florida talk about this book from a broadcast from the Aspen Ideas Festival. I couldn't wait to get the book. I was disappointed. I was looking for insight, not history. Seems the book has one really good insight (I won't spoil it for you) but the rest is history. :)

    0 of 0 people found this review helpful
  • Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

    • UNABRIDGED (12 hrs and 50 mins)
    • By Brian Solis, Ashton Kutcher (foreword)
    • Narrated By Tom Zingarelli
    Overall
    (40)
    Performance
    (15)
    Story
    (13)

    Social media has democratized influence, forever changing the way businesses communicate with customers and the way customers affect the decisions of their peers. With platforms like Twitter, YouTube, and Facebook, anyone can now find and connect with others who share similar interests, challenges, and beliefs - creating communities that shape and steer the perception of brands. Without engagement in these communities, we miss major opportunities to shape our marketing messages. However, use of the tools does not guarantee that people will listen.

    Carol says: "Great book, and Tom Zingarelli is a great narrator"
    "Great book, and Tom Zingarelli is a great narrator"
    Overall

    This is a great book. Compelling information written in an interesting way. I must admit I have to rewind some to really understand it, but that's okay - it's full of data, and I'm learning a lot. VERY well organized. I was looking for something that would help me see the entire social media landscape in order to help plan a new business vertical for my company, and I picked the right book. This covers it all.


    I would like to say that audio books can be fabulous or completely ruined by the narrator, and Tom Zingarelli has a great combination of verve and neutrality, and he comes across as being genuine. You can't have someone in your ear that sounds like an old announcer who is in love with their own voice and so many narrators do. I'm all for giving old announcers some work (my own father was in radio) but not hour after hour, as intimately associated with your attention as an audiobook.

    More Tom Zingarelli, please!

    5 of 5 people found this review helpful

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