Carol

This is a great book. Compelling information written in an interesting way. I must admit I have to rewind some to really understand it, but that's okay - it's full of data, and I'm learning a lot. VERY well organized. I was looking for something that would help me see the entire social media landscape in order to help plan a new business vertical for my company, and I picked the right book. This covers it all.


I would like to say that audio books can be fabulous or completely ruined by the narrator, and Tom Zingarelli has a great combination of verve and neutrality, and he comes across as being genuine. You can't have someone in your ear that sounds like an old announcer who is in love with their own voice and so many narrators do. I'm all for giving old announcers some work (my own father was in radio) but not hour after hour, as intimately associated with your attention as an audiobook.

More Tom Zingarelli, please!

Didn't care for the stories/case studies. Yes, we've all been told that a good book has point, example, point, example, but Mr. Murphy, give your audience some credit for having the ability to understand a concept. Also, L.J. Ganser could back off of the intensity in his delivery. I think that was part of the problem with the half of the book that he read, the stories/case studies. His delivery sounds disingenuous and I felt like I was plugged into a commercial.

And like other reviewers here, I felt the constant referral to Harvard Business School was tiresome.

I first heard Richard Florida talk about this book from a broadcast from the Aspen Ideas Festival. I couldn't wait to get the book. I was disappointed. I was looking for insight, not history. Seems the book has one really good insight (I won't spoil it for you) but the rest is history. :)