Yes. There are few books out there that I would consider reading a second time. I read the hard copy of this book and plan to listen to the Audible version once every year or two.
It has been said that Pitch Anything "belongs on the bookshelf next to Cialdini’s Influence and Strauss’ The Game." There are a few other books written on human influence that I could add to that list, but I think that sums it up. Whether you are in politics, venture capital, sales, business or in any other profession in which influencing others is crucial, trust me: Read this book.
Marc Levinson finally wrote the book that was long-overdue to be written. Professors often tell students that the shipping container revolutionized business platform around the world, but until now, they weren't been able to explain exactly *how* this came about. Before shipping standardization, international trade was not much to speak of by comparison since loading and unloading merchant ships with non-standardized items such as baskets, barrels, cages, bags, etc. would take several days and many bodies. The vision and implementation was driven by entrepreneurs like Malcom McLean, among others. The idea was to be able to take a container off of a truck or rail car, effortlessly place it onto a ship, quickly remove it from the ship and place it onto another truck or rail car (intermodal freight transport). Along the way, McLean and his competitors fought against protectionism from the railroads, trade unions and various governments, but ultimately, the demand for standardization became strongest during the Vietnam War as the US government desperately sought a more efficient means to transport goods.
The Box is both exciting and very well-written. Anyone remotely interested in international trade, business, logistics or related fields should consider The Box a must-read!
Yes! My son was just born. I took so many notes on the Audible iPhone app and will either "read" this book again sometime in the next year (on 1.5 speed, since I've already finished it) or around the time of my next child's birth.
As a new parent that normally prefers to read social psychology (as it pertains to adults), I doubted I would enjoy this book very much. But the book surpassed my expectations by far and is now one of my favorite books on human behavior. Why? Because instead of just explaining how the brain works (like other books I've read and liked), from this book I get to know how it develops!
John Medina is obviously very intelligent, but from his lively narration and story telling, the reader/listener gets to like him as a person. He is very entertaining.
Sincerely, this book prepares me for childhood. I know when and how to set rules, how to punish when necessary, what parenting styles have been scientifically demonstrated to be more effective and how to create a happy, healthy and intelligent baby.
I look forward to reading Medina's other book, Brain Rules.
Hey Dr. Medina! (I'm sure you'll read your reviews), I look forward to reading your future books under the following titles:
- Brain Rules for Kids
- Brain Rules for Teenagers
I will need them!
Social Engineering is written no better than a giant hacker text that can readily be found over the Internet for free. The author obviously still mixes with hacker circles and appears to have written the book as a way to claim he "literally wrote the book on social engineering."
Chandler drops names like Paul Ekman to show he has taken time to explore research in the field of influence and persuasion. He dedicates a large part of a chapter to Ekman's Facial Action Coding System, but since he has no credentials whatsoever, the reader is expected to take his word that he has developed a proficiency in using it.
He assumes that dropping terms like neurolinguistic programming and microexpressions makes the book somehow all-inclusive, but he does not appear to know of other leading social scientists in the field such as Daniel Kahneman and Robert Cialdini.
Lastly, Chandler repeatedly cites Wikipedia as if it is a valid source for a book. Wikipedia may work for hacker texts but not for professional books. In sum, Chandler provides nothing original whatsoever in the book, cites a few credible sources as if that gives him the credentials, and repeatedly cites Wikipedia.
If you are one of the author's hacker buddies, go read this book. Otherwise, stick to real sources and leave this one alone.
The book was helpful. The author did the best that a journalist can do. It would have been better if she spent her life traveling the world and had her own perspectives rather than reporting the stories of others (which limits her own understanding). However, I understand she wrote for a newspaper for 20+ years on multicultural manners. She did do a good job, and I did learn from her findings. Combining Norine Dresser's Multicultural Manners with Terri Morrison's Kiss, Bow, or Shake Hands and a diverse range of travel experiences, and you're a pretty well-rounded individual.
The author tries to write more of a leadership book than a NLP book. For example, I don't even think he mentioned neurolinguistic programming until halfway through the book. He spends too much time teaching fundamentals of leadership than using NLP principles to achieve the goal of leadership. If he is some expert on leadership, it would have been better for him to mention a few credentials first.
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