The Long Tail is a well-presented, well-researched book describing the democratization of the means of producing and distributing goods and information. The long tail is what Chris Anderson calls the effect of aggregating vast numbers of like items and graphing them as hits and niches in such a way that the chart looks like a 'reverse hockey stick' with the handle being the tail.
In a digital age the cost and ease of producing niche products and media has both redeemed and made irrelevant Karl Marx? critique of capitalist society. We all can virtually own the means of production and we can independently have access to markets without capital, or very much of it.
In an age of search engines we have the ability to filter an unbelievable range of options so that markets can be made from the thinnest quantity of items and to the smallest niche number of consumers. The Long Tail, once irrelevant and inaccessible, now is driving the digital ecomony.
As a listen, the unabridged version can be a little more detail than you might need, but stick with it and the detail will payoff.
Unlike some books of this type, the audible version does not suffer because you cannot visually scan backward to review when the argument becomes too complex. The reader, Christopher Nissley does a great job.
This is a compelation of stale Tom Peters sound bites introduced by an announcer. A huge disservice to Mr. Peters' widom and the inspired delevery he has for his own material. Listen to "Reimagine"
This book listens well. It reinforces the concepts because the hearing of words that work is more powerful than reading the same words on a page. The author should renew your committment to think before you speak. Words have emotional impact and cultural subtext. The meaning is in what is heard, not what the speaker meant. The examples are very clear, showing how great communicators were effective and how the same smart people were derailed by using the wrong words.
Get the book. The material is not listenable.
Impossible to follow or enjoy. Get the book if you must master this kind of material. A waste of time.
This is a long comedy album. You wil laugh. The key to it is that Bob himself reads it. It is the telling of the story telling that makes this worth listening to. I gave it 3 stars as it is consumable, not memorable.
So much has been written about Linclon that it is hard to figure out why anyone would tackle telling the story again. However, this book is a well done narrative from a different perspective. Old facts are retold in a way that freshly describes his leadership greatness, and how much the world has changed. Listen to this book if you want to meet a man that proved that you can live right side up in an upside down world.
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