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Rick Measham

Australia | Member Since 2008

10
HELPFUL VOTES
  • 1 reviews
  • 5 ratings
  • 0 titles in library
  • 6 purchased in 2013
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  • The Referral Engine: Teaching Your Business to Market Itself | [John Jantsch]
    The Referral Engine: Teaching Your Business to Market Itself
    UNABRIDGED

    The Referral Engine: Teaching Your Business to Market Itself

    • UNABRIDGED (6 hrs and 49 mins)
    • By John Jantsch
    • Narrated By John Jantsch
    • Whispersync for Voice-ready
    Overall
    (359)
    Performance
    (118)
    Story
    (117)

    The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....

    Martha says: "Great book, easy read/listen, huge amount of info"
    "Packed full of getting it done"
    Overall
    Performance
    Story

    Jantsch has written a fantastic book about building a business based on referrals. The book is packed with idea after idea for helping your customers refer you to other customers.

    If you've already read "The Ultimate Question" then this is the other half. Why just ask how likely are you to recommend us to a friend or colleague if you don't then ask them to actually get up and make that referral.

    My current fave: "You're going to like our product so much that in 30 days I'm going to come back and ask you to introduce me to three friends or colleagues that could also benefit from our product"

    10 of 15 people found this review helpful

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