Highly annoying delivery of some OK content. The ridiculous overuse of the term "That Guy", will nearly drive you to throw this book at "That Guy!". So don't be "That Guy"!
Written in a blog style which could be good or bad, but it just falls short of adding emoticons and LOL in the text. Doesn't translate as well to audio.
A much better book that gives a similar message is "Made to Stick" by Chip and Dan Heath. How to get attention.
The mark seems to be on simply getting online attention, but not on actually creating it with integrity. There are many online marketers and personalities that really do nothing more than self promote... no real valuable content of their own.
This is one of those Just press "retweet" with style! books.
You can probably learn from how to be "that guy", but is "that guy" the same as the other boring flash in the pan?
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