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Cat Goddess

Member Since 2007

62
HELPFUL VOTES
  • 1 reviews
  • 145 ratings
  • 0 titles in library
  • 42 purchased in 2014
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  • Inbound Marketing: Get Found Using Google, Social Media, and Blogs

    • UNABRIDGED (5 hrs and 6 mins)
    • By Brian Halligan, Dharmesh Shah
    • Narrated By Erik Synnestvetd
    • Whispersync for Voice-ready
    Overall
    (356)
    Performance
    (110)
    Story
    (108)

    To connect with today's buyer, you need to stop pushing your message out and start pulling your customers in. The rules of marketing have changed and the key to winning is to use this change to your advantage. If you've wondered how to get found in Google or why blogs and social media sites like Facebook and Twitter are important, Inbound Marketing is the audiobook for you.

    Cat Goddess says: "DON'T BUY THE AUDIO VERSION!"
    "DON'T BUY THE AUDIO VERSION!"
    Overall

    I have never written a negative review on Audible before. If I don't like a book, I just chalk it up to my failings as a listener or a matter of personal taste. But this book has motivated me to get off my proverbial derriere and warn you: Do NOT buy the audio version of this book!
    I stress the "audio" bit because the book itself is excellent. One of the best and most comprehensive I've read on the subject, actually, and one well worth owning. On paper. Not only is there lots to absorb and think about, but it's content you'll likely want to return to time and again as you tweak your approach and strategy.
    But the reader, oh boy. Maybe it's a mismatch of personality? The reader sounds lovely-- his diction is clear and he has a nice voice. But he also has this ridiculous fake upbeatness that makes me want to rip off his arm and reattach it to...an orifice. It's a little like spending 5 hours and 6 mins with a used car salesman. I mean, you can practically SEE his smarmy smile and polyester tie. It brings to mind a sort of brightly painted, plastic happy. Okay for 30 seconds. Period.
    I think this reader can do so much better. He needs to put some poison ivy in the underwear drawer of the person who advised him to always smile as he reads. He needs to slow down and think about what he's reading and emote accordingly. He's got the voice and the clean diction. He just needs to throw out some of those cookie cutter assumptions. Or something.
    In conclusion, do yourself a favour: invest in the paper copy of this book. Better still, get it from the library and see if it's something that works for you. But don't buy this audiobook.

    63 of 64 people found this review helpful

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