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Matthew

Millbrae, CA, USA | Member Since 2009

4
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  • 1 reviews
  • 16 ratings
  • 48 titles in library
  • 0 purchased in 2014
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  • The New Rules of Marketing & PR

    • UNABRIDGED (9 hrs and 23 mins)
    • By David Meerman Scott
    • Narrated By Sean Pratt
    Overall
    (94)
    Performance
    (8)
    Story
    (9)

    The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers large and small companies, nonprofits, entrepreneurs, political organizations, consultants, even rock bands and churches. Finally, you can speak directly to customers and buyers, establishing a personal link with those who make your business work. You can reach niche buyers with targeted messages that cost a fraction of your big-budget advertising campaign.

    Mark says: "Not Enough Depth"
    "Blog, bloggers, blogging"
    Overall

    The author loves blogs - I get it! This audiobook pontificates on blogs and blogging culture every five minutes or so. Whatever time is not spent on blogging is used to simply define emerging web technologies (instead of giving practical advice about harnessing the power of each of them). I didn't find listening to this audiobook an effective use of my time.


    0 of 0 people found this review helpful

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