Kyle , TX, United States | Member Since 2013
I've already listened to the Rogan's Twitter book and enjoyed it. I had a long commute yesterday so I thought I'd knock this one out as well.
Twitter (IMO) is more powerful for an online business because twitter connections are more diverse and it is relatively easy to drive traffic by sending your links out into the "twitterverse."
My interest with Facebook is to help promote my brick and mortar local business. I thought Rogan provided a lot of good insights and after listening to this program in the car, I couldn't wait to get home and put some things into action.
One thing I appreciated was he actually explained what the different ads do and which ones show up on the newsfeed. That's important b/c more and more people are starting to use mobile. I've noticed driving traffic to my website that about half of Facebook referrals are mobile users. So, if you're paying for ads it would be better to have 100% of people seeing them opposed to 50% of desktop users.
Overall, well worth the $5. I don't do any video marketing, but I might listen to that book anyway b/c I've been thinking it would be a good idea and so far I've liked Rogan's work.
There is no denying this book was great. I honestly preferred the hard copy of Endless Referrals I got, but there is a lot of great info in this book. If you run a service business you HAVE to get this book. If you sell widgets, idk if it will help- probably though.
I took a star off of the performance because the narrator made Highground (one of the characters) sound kind of like a weirdo. Other than that though- awesome book!!
First off, I loved the narration and writing style. Michael Port has some charisma, so it's not too surprising he was able to be successful in the service industry.
I enjoyed the book, but there were a few parts I would've totally skipped over if I'd had a hardcopy. I remember thinking what is this guy talking about?! That's me though, maybe those will be the parts you need to hear.
I listened to the book about 3 weeks ago, so as I sit here writing the review I'm trying to remember what stood out to me.
The main thing that comes to mind is the necessity for service industry people to also create products. The point Port brought up is that there are only so many hours in a day that you can actually physically be in front of clients and that will eventually limit your earnings.
With a product and a website, you can theoretically "make money while you sleep." IDK if he used that expression, but you hear that phrase thrown around a lot when people start talking about product creation.
I think part of the idea was that even if you don't sell much of your product, having written a book on the subject of your service is going to give you authority in the market. For example, if you are a personal trainer who works with seniors and write a book, "Staying Fit Over 50," and market yourself as the author, even if you only sell two books potential clients will think you obviously know what you're talking about if you're writing books on the subject.
You might take away different things than me, but I'd be willing to bet the $15 you spend on this book is going to be a good investment.
For less than $2, I definitely got my money's worth with this report. I was surprised how many ideas involved printing pictures, I was expecting more ideas related to driving traffic to another website.
At 18 min, I'm going to listen this again a few times to see if I missed some gems.
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