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Jonathon

Los Angeles, CA, USA

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  • Buzz: How to Create it and Win With It

    • UNABRIDGED (3 hrs and 47 mins)
    • By Edward l Koch, Christy Heady
    • Narrated By Paul Hernandez
    Overall
    (6)
    Performance
    (1)
    Story
    (1)

    In the late 1970s, Mayor Ed Koch transformed himself from an unknown political underdog with little money and even fewer family connections into one of Americas most illustrious mayors. In just 12 years, he brought the City of New York out of bankruptcy, created a renowned housing program, and became one of the most important individuals on the American political scene. But how did he rise from relative anonymity and become an enduring figure?

    Robert says: "Misleading premise. Does make valid points."
    "Misleading title"
    Overall

    I think the title should be, how "Ed Koch uses the book Buzz to create his own Buzz." I was pretty disappointed with the book. Originally I was looking for a book that might discuss how to build a Press Buzz or how to market to journalists with story pitches. It didn't discuss any of the how to... it had more of a this is how I manage responds from the public, this is what my public speaking engagements look like, and this is what I did when I was mayor of NYC sorta touch.

    0 of 0 people found this review helpful

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