I think the title should be, how "Ed Koch uses the book Buzz to create his own Buzz." I was pretty disappointed with the book. Originally I was looking for a book that might discuss how to build a Press Buzz or how to market to journalists with story pitches. It didn't discuss any of the how to... it had more of a this is how I manage responds from the public, this is what my public speaking engagements look like, and this is what I did when I was mayor of NYC sorta touch.
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