If you have listened to the earlier books "Search" and "Google", then you have not heard what this book has to say. It is excellent and covers many more products than just search. It is also extremely current.
Very good story about John Ive. Not as good as the Jobs biography. But still very insightful. Like most writers about this new topic of "design" he treats it like the next penicillin or a cure for cancer. So a little pretentious, but for Apple it has been the key to billions.
Now I understand how the computerized stock market can be and has been gamed. Essential listening for all stock market investors. When you finish it, then listen to "Dark Pools".
If you read Michael Lewis' "Flash Boys" you were introduced to the high frequency trading world. But that book left out a lot of the details and covered none of the history. This book will explain how the current, computer driven stock market came from and fill in the details on how it works. Fascinating and dangerous.
This is an awesome story! I have never seen anything like it. "MacGyver on Mars" like someone else said is the closest I can come. It has adventure, suspense, science, engineering, and even botany. You would not think those last few would be selling points, but in the right author's hands they are great. This has got to be a movie someday.
There are two "Max Barry"s at work. The first we will call "MAX" because he writes really amazing books like Jennifer Government and Lexicon. Then there is the second we will call "max" who writes junk like Syrup and Machine Man. The two books of the second Max are terrible lame stories. You should avoid those. But you must read/listen to the books of the first because Lexicon and Jennifer Government are awesome.
For you Max Barry readers - where does that place the book Company? In my opinion, it is somewhere in between, good, clever, and interesting, but not awesome.
....You can transform the word by using design thinking to design solutions to colossal problems which non-designers can't touch. Everyone like Edison who has done anything great has now been rebranded as a design thinker. Design is cool. Design thinking is amazingly powerful, but you mere mortals cannot understand it....
But they avoided really explaining what "design" and "design thinking" really are beyond ... learn from the user ... and make lots of prototypes.
From a Christian country I knew almost none of this history. It was very helpful to see the past centuries from the Muslim perspective.
Um, this is really boring. He talks about all of the food that is bad for you and wonderful it tastes. But it does not have the magic personal style from his stand-up routines. So it just rushes over story, after story, after story, after story, after story ... about food. I just gave up half way through. Not funny.
Very interesting tromp through the adventures and addictions of a phone and computer hacker. By the end I was convinced that he was a danger to national security. Thank heavens he turned his talent to helping defend systems.
The book starts with a good idea, then starts building. But somewhere it gets lost in trivial details that do not progress the story. Finally, it just rehashes a sci-fi story and calls it quits.
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