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Douglas Kerwin

Robbinsville, NJ USA | Member Since 2013

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  • The Ultimate Question 2.0 (Revised and Expanded Edition): How Net Promoter Companies Thrive in a Customer-Driven World

    • UNABRIDGED (8 hrs and 5 mins)
    • By Fred Reichheld, Rob Markey
    • Narrated By Walter Dixon
    • Whispersync for Voice-ready
    Overall
    (49)
    Performance
    (34)
    Story
    (35)

    In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company’s future: “Would you recommend us to a friend?” By asking customers this question, you identify detractors, who sully your firm’s reputation and readily switch to competitors, and promoters, who generate good profits and true, sustainable growth.You also generate a vital metric: your Net Promoter Score.

    Richard says: "Pretty Solid Material"
    "Love the NPS strategy but boy is this is a sleeper"
    Overall
    Performance
    Story

    I only made it half way through, this was just boring as hell. After you get the nuts and bolts of how NPS works it's just a very slow delivery of examples. The narrator doesn't help liven it up any. I just couldn't bare to continue. However I do believe in and highly recommend the NPS busines strategy. Just don't expect to be whisked away by this story.

    0 of 1 people found this review helpful

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