Not only is Zig inspirational, he uses all his experience in sales to help you be the very best you can be at sales. He covers every aspect of sales including the technical, emotional, psychological and physical aspects in an easy to use pragmatic fashion. Best book I have had, and I have read a lot.
The book is more for Realtors and people who need to create a long time relationship with clients in order to get referals etc. I was not impressed with any of the techniques offered. It is more of kissup to the customer attitude than anything. If you are undecided betweed this book and another, try the other.
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