Strong Alternative Approach
No. Not because it wasn't worth listening to in one sitting, but because the material is best suited for those interested in taking the time for self reflection and application.
Out of my entire library this book resides in the top 10.
If Chip and Dan Heath's "Made to Stick" is the "stickiness" of an idea, then "Pitch Anything" is the "applicator". Metaphorically, these two books combine to create the "PostIt Note" of goal driven idea sharing.
I did...and I harnessed the material two days later when pitching my CEO on a new business idea.
This book is not about selling. It is about reaching your audience in a way that harnesses the neuroscience behind how we receive and respond to new information. I should also mention that I was able to speak personally with Oren Klaff before pitching my CEO. He responded to my request for help in less than 48 hrs of my email. His intuitive understanding of my issue was spot on, and his advice was sincere and extremely helpful.
No fluff, everything had impact, and very workable guidelines.
This book reinforced my interest. I have listened to almost all audible books regarding neuroscience, willpower, and psychology that audible has to offer; and this book blends all of them into a great action plan that I can quickly listen to, to refresh and motivate deliberate practice.
Yes, very much so. The author is concise, using understandable and real world examples to explain high level research results. Their is very little self-indulgent reflection by the author; as her attitude towards the subject matter is one of confidence, generosity, and hopefulness that the reader/listener will succeed. I believe she truly wants to help.
The performance seemed flawless. However, I listen to most books at 2x or 3x speed, so imperfections are less noticeable. Increased speed also tends to lessen my narrator irritation factor when it comes to voice preferences.
I admittedly was inclined to purchase her other book on this site, which is mentioned only twice at the very end of the recording. If you are only looking to use credits, I would suggest skipping this teaser and purchasing her other work: I am assuming it is a more thorough look at this subject matter. If you have a couple of bucks to spend, this audiobook is a great guide that can be revisited very quickly.
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