The true test of this book is to ask your conservative friends (if you have any) to read it. As the other reviewer says it will make them insanely mad. To me it's the proof that the facts in this book are so well researched and based on so much hard science that it touches a nerve. If you've ever wanted to know why the country is in such a bad state and why the right wing is spinning out of control (tea party fanatics, etc.) it all explained here in great detail. Personally, it opened my eyes to a lot of political changes that I was appalled by but could not explain rationally. Like why would anyone living in poverty vote to give the rich and large corporations huge tax breaks. Or why can't the democrats get their message across as well as the republicans do? George Lakoff is not a politician or a demagog. He's a hardcore researcher. And although you can definitely tell which way he's leaning politically, he is meticulous and methodical in his approach. Sometimes to a point where the casual reader may be overwhelmed with the science-based explanations. But hey, that's how you get to the bottom of it. This is the book you must read as we approach the 2012 elections. Once you do, everything becomes crystal clear.
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