This is a fascinating and surprising story. You get to learn what Google is really all about and how it makes a buck. As a casual user of "search" you just wouldn't have clue what game they're playing in the background to rack up billions in revenue and profit. I took every chance I could to get my head phones on so I could find out what amazing feat was next. I could hardly believe how ambitious this company's founders are. Its really quite remarkable and inspiring to hear their story and it leaves you wondering; where on earth could this company go from here!
Maxwell is a well practiced story teller. He uses good examples and has designed a solid framework for this book. All of the main points are told clearly. It makes sense. You get an insight into how to think like you know you should and plenty of ideas to take away and practice with. Well worth a listen.
A huge amount of info is crammed into this energetically presented audio book. Every sentence packs a punch. Incredible depth and insight. My only complaint would be that the use of the words "quote, unquote" gets a bit irritating after a while. Highly recommended overall.
The writer has a very deep understanding of human nature and makes several interesting insights. Quite amusing at times. Although some parts a bit drawn out and repetitive.
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