I would compare this book to freakonomics. Although freakonomics has nothing to do with cooking, this book is similar in that the revelations will blow your mind. The author is fairly witty, and it completely held my attention while in the car.
Way better than I thought it was going to be.
This book is simply amazing. You would have to search on google for hours and read hundreds of other cook books to amass the amount of information in this 9 hour narration.
A word of caution: I am a Mechanical Engineer and found this book to be very technical for the average person. Although the author does lay most of the stuff out in layman's terms, he does get technical. Without prior knowledge of thermodynamics, chemical bonding, etc... I would have had a difficult time understanding the concepts.
Yes, if they wanted to change something in their life, or if they wanted to understand the power of habits.
This book does open your mind to the power of habits and their effect on our everyday lives. It offers some interesting ways to change habits that you have. Once you change one small habit in your life it becomes easier to start making big changes, and you would be surprised with how many things you do in life are driven by habit. Changing habits can help you to stop bitting your nails, and ultimately to change your view and outlook on everyday life and change your whole life for the better. Stories like how Paul O'Neil changed Alcoa do provide some evidence of how executives are using these techniques in business. Other stories are not as interesting or strong. Good length, good narrator.
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