I'll start out by saying that I normally don't write reviews for books. Especially since peoples taste in authors and books are subjective. That said, my favorite authors are Seth Godin, Malcolm Gladwell, and Dan Pink. However, now I have to add Sally Hogshead to my list of favorite authors. This book is nothing short of spectacular. She has done her research and made the book interesting by explaining the content through studies and real world situations. This is a book for almost anybody. It is part advertising, part brain science, and all entertaining. Finally, I've found some books have great content, but only to be narrated poorly. With this book, Sally Hogshead did a superb job of narrating her own book.
The title says it all. There are 50 good examples on how to be persuasive. Because it is broken into 50 ways, it is very easy to pick-up and read for short amounts of time. Finally, I like how their motives are not manipulative in nature (which a lot of sales/persuasion books are).
This book explains the two different types of people; fixed mindset people and growth mindset people. Fixed mindset people are ego centric and more likely to rest on their laurels. Whereas growth mindset people have more empathy, stick-to-itiveness, and are self-confident enough to ask questions. The book explains both mindsets in detail and the outcome of both with entertaining anecdotes.
The choices people make in certain circumstances were very interesting, but the book dove into the circumstances to deep. Also throughout the entire book the author used big and complex words, where the point could have been made better with common language. Finally, the narrator had an accent which was very hard to understand.
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