The description of this book says "controversial", and based on the title of the book, I assumed the controversy would be caused by unethical ideas. I was wrong; it's a great book and it has ethical ideas. I do agree that the book is very poorly named. The controversial idea in this book is that you should be respectful of your customer and not try to trick him into saying yes; instead build a relationship with them and be professional. I think the ideas in this book would be useful for anyone who wants to persuade the public, not only about "big ticket items", but also about big ideas.
The perfect candidate for this book is the leader that wants to sell the idea of going green.
It reads like an advertisement for the need for business leaders to go green, giving plenty of examples of companies that did it. It's not a manual to profit from the green wave, but more of an exhortation to join it, and explaining how to do it right. The "green to gold" postulate is that "if other companies went green and kept making money, so can you". I don't know how they manage to fill 9 hours of content in this.
The narrator is good and so is the recording quality. His emotion is a little too enthusiastic and upbeat at times. I think a more serious narrator would make this easier to listen.
This is a must if you are learning about business. Talking about a topic that is seldom discussed in books of this type: the stages of evolution of a business and how strategy needs to adapt to the changes. Good narration and quality as well.
I think it was a mistake to have the author read his book. He has the inflexion of a seasoned businessman who is talking to you at a bar. He is believable but still not a professional voice reader. The content itself is interesting but I think it changes focus and style enough to be distracting. It may go from explaining Japanese-inspired business principles to extremely detailed descriptions of the smelting of bauxite. It made me wonder if the book was aimed to general readership or only to executives that own manufacturing plants. But some interesting information can be extracted.
I was very concerned when I read other people's review of how the narration was below quality. I still downloaded the book, and I'm glad I did. The content of the book is excellent, well suited for an audiobook because of its narrative style. Very interesting, well laid-out topics about business, with plenty of examples of well known companies. The only issue -and I can see what people are referring to- is the quality of the recording, which probably started as a cassette tape that got poorly mixed to digital audio. It is somewhat muted, but still understandable. I think the narrator does a pretty good job. I don't think it's a "dry" reading.
This book is great because if might make you realize how your life plans might be outdated and flawed. It might throw light on areas that maybe you thought made some sense (such as the question "do I really need to work this hard?"). The ideas are not new, but the way Tim Ferriss puts them together and presents them, makes you get excited about the possibilities. A warning, though, you have to get past the style of the author, and ignore what might seem like constant bragging. Just listen to the entire book and take what applies to your life.
The title of the book may not describe fully what the book is about. The title suggests that it's a manual on corporate management, but it's more about enhancing performance in all areas of life. Probably one of the side effects of this program is an enhancement of leadership. It has many sections with action items and exercises that make the audiobook desirable also in written form, just to keep track of all the activities to be done. It is read by the author, who is a very good speaker, but is not a professional audiobook reader, so be ready for some imperfections.
I was already familiar with some of the concepts written by Leo Babauta, but in this audiobook the ideas are presented in a larger context. It's a refreshing book and addresses many situations that are familiar to anyone trying to get things done. The book will pay for itself manyfold when you act on its recommendations.
This is a no-nonsense book written by a normal person who knows what he's talking about. There are many opinions that might seem counter to the mainstream, but with a lot of truth. I have internalized many concepts from here and I'm already putting them in practice, and telling everyone some of the great concepts in here. I've read several books about personal finance, but this one is my favorite so far. Very accessible.
I think the concepts are pretty good in this book, but I believe the author takes himself way too seriously and has allowed raw academic language to get in the way. On top of that, the narration is good, but more suited for a fiction book. From listening to the long winded phrasing in abstract terms, and the dramatic voice, it's very easy to get distracted by the delivery and not focus on what the author is trying to say. The listeners with a highly academic background might be ok with this book, but I'd say that it needs a rewrite in a much more comprehensible format for the general public.
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