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Christopher

Riva, MD, United States | Member Since 2004

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  • Yes!: 50 Scientifically Proven Ways to Be Persuasive

    • UNABRIDGED (5 hrs and 25 mins)
    • By Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini
    • Narrated By Blair Hardman
    • Whispersync for Voice-ready
    Overall
    (480)
    Performance
    (169)
    Story
    (167)

    Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.

    00doc says: "Interesting and useful."
    "Interesting and useful."
    Overall

    The book is, as promised, a well referenced scientific discussion of ways that you can be more persuasive. The narrator is adequate but does not sound like a polished "pro", which in some ways gives it a more authentic feel. The authors try their best to introduce humor and keep it interesting but it is, after all, a review of scientific literature so it is understandable that some parts are a bit dry.

    However, the chapters and the book as a whole, are straight to the point and packed with useful information making it much less of an investment in time than most of us have probably wasted elsewhere. The format lends itself well to skipping around and picking out just the points you wish to try to apply. Anyone who is interested in self improvement either personally or in business, as I am sure anyone bothering to read this review is, would do well to not miss out on these tips.

    If you are wondering how easily they are applied I have used at least 7 of the techniques in this review. Seriously though, I am so glad that I listened to it that I plan to buy the hard copy in order to have it as a reference. Much of it qualifies as "pearls" that can easily be dolled out at staff meetings and similar venues.

    46 of 48 people found this review helpful

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