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Daniel

Vancouver, WA, USA

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  • Free Prize Inside!: The Next Big Marketing Idea

    • UNABRIDGED (2 hrs and 58 mins)
    • By Seth Godin
    • Narrated By Seth Godin
    Overall
    (75)
    Performance
    (26)
    Story
    (27)

    Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies? Free Prize Inside delivers those answers and much more.

    Daryl says: "Another gem from Seth"
    "F-U-N-TASTIC!"
    Overall

    Another excellent little book by Seth. I am arming myself with everything I can find on small niches, and Seth Godin is perfect. Thanks Seth. :D

    0 of 0 people found this review helpful

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