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Richard

I am a business owner since 1994. I am a husband and a happy deliberate father of 4. Determined to flow in assets of millions of dollars.

Macon, GA, United States

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  • Spin Selling

    • ABRIDGED (3 hrs)
    • By Neil Rackham
    • Narrated By Bob Kalomeer
    Overall
    (296)
    Performance
    (148)
    Story
    (147)

    With wit and authority, Neil Rackham explains why traditional sales models don't work for large sales. He shows how conventional selling methods are doomed to fail in major sales. And he unfolds the enormously successful Spin strategy, using real-world examples and informative cases. The methods are controversial, and they often go against the grain of conventional sales training. But the powerful evidence Rackham presents will convince and convert you.

    Konstantin says: "Not exactly practical"
    "Very Insightful!"
    Overall
    Performance
    Story

    Very helpful to see the different psychology between selling low and high ticket sells. The research is helpful in knowing why certain type questions work in some type sales and not in others. I would now like to hear a book that focuses just on the SPIN questioning sequence with out the convincing research. As in all good sales books these are just good communication skills and can be used also with spouses, children and friends.

    0 of 1 people found this review helpful

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