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American Fork, UT, United States

  • 3 reviews
  • 29 ratings
  • 56 titles in library
  • 0 purchased in 2015

  • Yes!: 50 Scientifically Proven Ways to Be Persuasive

    • UNABRIDGED (5 hrs and 25 mins)
    • By Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini
    • Narrated By Blair Hardman
    • Whispersync for Voice-ready

    Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.

    Tyler says: "Not What I Expected"
    "Not What I Expected"

    This book is not what I initially thought it was. I was expecting a book about sales techniques that would act as a template for closing more sales. The approach is much more indirect. Few of the studies were directly related to sales and more about how subtle messages in environment and wording can influence decision-making. That being said, I still enjoyed it and recommend it to sales and marketing professionals.

    13 of 13 people found this review helpful
  • Fascinate: Your 7 Triggers to Persuasion and Captivation

    • UNABRIDGED (8 hrs and 41 mins)
    • By Sally Hogshead
    • Narrated By Sally Hogshead
    • Whispersync for Voice-ready

    Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Answer: fascination, the most powerful way to influence decision-making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.

    Lanie Evans says: "Hog your Head with Fascinate!"
    "Excellent information, great presentation!"
    What did you love best about Fascinate?

    This was fresh information, based on recent research and modern, current trends. The psychological end was scientifically based and the market research data was largely conclusive to the author's points.

    What does Sally Hogshead bring to the story that you wouldn’t experience if you just read the book?

    It's her book, she knows what to emphasize, when, and how to bring attention to key points.

    5 of 6 people found this review helpful
  • Why We Want You to Be Rich: Two Men, One Message

    • ABRIDGED (5 hrs and 34 mins)
    • By Donald J. Trump, Robert T. Kiyosaki
    • Narrated By John Dossett, Skipp Sudduth

    Donald Trump and Robert Kiyosaki are both concerned. Their concern is that the rich are getting richer, but America is getting poorer. The entitlement mentality is epidemic, creating people who expect their country, employer, or family to take care of them. And like the polar ice caps, the middle class is disappearing. America is becoming a two-class society, and soon you will be either rich or poor. Trump and Kiyosaki want you to be rich.

    Warren says: "Dubious content lacks substance"
    "worst Kiyosaki book ever"
    What could have made this a 4 or 5-star listening experience for you?

    If the book had anything original, this was mostly regurgitated from other books

    What do you think your next listen will be?

    Anything by Zig Ziglar

    How did the narrator detract from the book?

    not the narrator's fault, the authors'

    You didn’t love this book... but did it have any redeeming qualities?

    Not any that I can remember

    Any additional comments?

    I recommend against this book to entrepreneurs

    0 of 0 people found this review helpful

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