This book is not what I initially thought it was. I was expecting a book about sales techniques that would act as a template for closing more sales. The approach is much more indirect. Few of the studies were directly related to sales and more about how subtle messages in environment and wording can influence decision-making. That being said, I still enjoyed it and recommend it to sales and marketing professionals.
This was fresh information, based on recent research and modern, current trends. The psychological end was scientifically based and the market research data was largely conclusive to the author's points.
It's her book, she knows what to emphasize, when, and how to bring attention to key points.
If the book had anything original, this was mostly regurgitated from other books
Anything by Zig Ziglar
not the narrator's fault, the authors'
Not any that I can remember
I recommend against this book to entrepreneurs
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