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Samir

Burbank, CA, United States | Member Since 2005

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  • Fascinate: Your 7 Triggers to Persuasion and Captivation

    • UNABRIDGED (8 hrs and 41 mins)
    • By Sally Hogshead
    • Narrated By Sally Hogshead
    • Whispersync for Voice-ready
    Overall
    (502)
    Performance
    (293)
    Story
    (293)

    Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Answer: fascination, the most powerful way to influence decision-making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.

    Lanie Evans says: "Hog your Head with Fascinate!"
    "Good pyschoanalyst type of book"
    Overall
    Performance
    Story

    Very good dissection of key character types in the business world, and a method for helping you identify what you are. This is followed with pretty straight on description of what people will see in you (or be fascinated by you)... and what they won't. Key is to understand your own personality and try to capture the attention and intrigue of colleagues, team, and senior managers in the way that fits your personality.

    4 of 5 people found this review helpful

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