You no longer follow Samuel

You will no longer see updates from this user when they write new reviews, or suggestions based on their library or recommendations.

You can re-follow a user if you change your mind.

OK

You now follow Samuel

You will receive updates from this user when they write new reviews, or suggestions based on their library or recommendations.

You can unfollow a user if you change your mind.

OK

Samuel

Astoria, NY, United States | Member Since 2012

1
HELPFUL VOTES
  • 2 reviews
  • 2 ratings
  • 1 titles in library
  • 0 purchased in 2014
FOLLOWING
0
FOLLOWERS
1

  • Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing

    • UNABRIDGED (8 hrs and 43 mins)
    • By Lee Odden
    • Narrated By J. D. Hart
    • Whispersync for Voice-ready
    Overall
    (17)
    Performance
    (13)
    Story
    (13)

    Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service.

    andrew says: "Not great to listen to"
    "Don't Waste Your Money"
    Overall
    Performance
    Story
    What disappointed you about Optimize?

    The organization of the content within the book is terrible- for instance, the author brings up KPI's multiple times, then finally when you are half-way through the book he finally explains what a KPI is. For the record, I know what a KPI is so this was fine for me, but what about those who don't? If you intended to explain what a KPI is, why wouldn't you do it the first time you bring it up. There are several issues like this throughout the book.

    The reading of the infographics are absolutely painful.

    This is an absolute beginners guide, in the form of a tedious text book. If you have any knowledge of digital marketing at all you should get something more advanced as you won't learn anything here.

    The author references other areas of the book that I bet if you pulled every sentence with a reference out and put them into a separate document it would likely be a book in and of itself. If you can't point out everything you're trying to say when you're saying it then you probably need to rethink how your writing it.

    Finally, it seems like the author formatted his book in the same fashion you might optimize a blog post. It had multiple links going to other places throughout the book, all the right content and tons of valuable information- it just wasn't executed well as a book.


    What do you think your next listen will be?

    Something more specific to marketing digital content.


    What didn’t you like about J. D. Hart’s performance?

    It was clear that he was not understanding what he was reading, often times on a basic level. For instance the inflection of the word "however" at the end of a sentence which he pronounced as if it were the beginning of a sentence. There were several instances like this throughout the audiobook that, mixed with the poorly organized content, made for a really painful listen.


    You didn’t love this book... but did it have any redeeming qualities?

    The information is all there for beginners. If you can pay attention through some disorganization, a novice could actually learn something- but that's about it.


    Any additional comments?

    Don't waste your money on this audiobook. I'm sure you can find the same content in another that is organized better.

    1 of 1 people found this review helpful
  • Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)

    • UNABRIDGED (6 hrs and 53 mins)
    • By Ann Handley, C. C. Chapman
    • Narrated By Ann Handley, C. C. Chapman
    • Whispersync for Voice-ready
    Overall
    (115)
    Performance
    (103)
    Story
    (95)

    To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element: CONTENT. Whether it’s bite-sized tweets that allow you to forge relationships on Twitter, blog posts that give your readers must-have advice, ebooks or white papers that engage (and don’t bore), videos that share the human side of your company, interactive webinars that deliver a valuable learning experience, or podcasts that can be downloaded and listened to on the fly (and more!) . . .

    Heather says: "Narration absolutely horrible"
    "Get this one."
    Overall
    Performance
    Story
    What did you love best about Content Rules?

    The book is full of information and isn't written like a textbook. The information is put together well and everything makes sense. They also make a point to ensure the listener feels like a human being throughout, and not a student or a business.

    If you were to buy one book to help you learn how to produce quality content, or come up with ideas for content, this should be that book.


    How could the performance have been better?

    The performance was next to terrible. The male speaker spoke too fast and all too often it was obvious he was reading. He mubles a bit at points and drops letters off of words. He's a fast talked which has its pluses & minus's. The female speaker was painful to listen to, though she got better as the book went on. She doesn't have a voice for this.


    Was there a moment in the book that particularly moved you?

    It's more of a scientific book, but overall the whole thing was very informative and helpful.


    0 of 0 people found this review helpful

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

CANCEL

Thank You

Your report has been received. It will be reviewed by Audible and we will take appropriate action.