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Marylou

Half Moon Bay, CA, United States | Member Since 2008

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  • Made to Stick

    • UNABRIDGED (8 hrs and 37 mins)
    • By Chip Heath, Dan Heath
    • Narrated By Charles Kahlenberg
    • Whispersync for Voice-ready
    Overall
    (2238)
    Performance
    (780)
    Story
    (787)

    Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas (business people, teachers, politicians, journalists, and others) struggle to make their ideas "stick". In this indispensable guide, we discover that sticky messages of all kinds draw their power from the same six traits.

    Jeremy says: "Even Better The Second Time"
    "Amazing great book"
    Overall

    I love this book. In fact, I will listen to it again with pen and paper. Great ideas, very easy to follow, well organized. A highly enjoyable book even if you're not trying to market or sell a product.

    4 of 4 people found this review helpful

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