It's rare that I listen to audio book and then run out and buy the dead-tree edition. But I will with this one. This is a reference book that should be on the desk of every entrepreneur or business owner. In clear, simple terms, devoid of buzz words Kaufman lays out everything you need to know about business. It truly is an MBA-lite.
However, as a reference book, it's really not a great listen on your daily commute. Think dictionary-on-tape. Maybe that's a little harsh, but it's not exactly a pot boiler that makes you miss your exit.
My only other complaint is the narration. Ever since listening to William Gibson read "Neuromancer," I've avoided books read by the author, but I decided to make an exception in this case. That was a mistake. Kaufman is no Frank Muller or Scott Brick.
Fantastic content and very useful. I'll be referring to this title again and again.
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