I'd highly recommend this book to anyone wanting to learn how to get what they want out of life, business or whatever else they can think of.
The techniques expressed and the studies that went into figuring out what worked and what didn't.
It made me think really hard about how people think when you speak to them.
I'm an engineer by trade with very little sales as far as products go in the situations described in the book. Though I'm new to sales, I understand what the process described in this book is getting at. You don't necessarily have to apply his techniques to sell physical products, but you can also use them to sell your ideas to others as well. Don't take this book as just a
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