I don't recommend this book if you are a software engineer or manager, or any other kind of insider in the software development. You'll find little useful or interesting information here and lots of annoying demagogy. The only informative places were those that quoted books and articles on the matter written by professionals. However, the author did have one true epiphany: at the middle of the book he wrote that if the reader were a software engineer, he probably had thrown his book into the other corner of the room by then. I would have done the same if it wasn't an audio book. By the way, the reader of an audio book suited the overall annoying and dilettante tone very well by over-dramatizing every single sentence.
I can't see how outsiders can be interested in this book either: the detailed agony over databases, widgets' libraries and GUI design that is so familiar to software developers must be pretty boring to anybody else.
The only audience I can recommend this book to are journalists that don't know much about the matter but nevertheless want to come up with an "insightful" book about software development.
This is a book of interviews with (or essays by) lots of people involved in the business of writing: literary agents, publishers, editors, writers, writing teachers. This is what makes this book so valuable -- the variety of subjects (agenting, editing, contracts and taxing, publishing with big houses, small press publishing, self publishing, fiction, non-fiction, young adults books, picture books, graphic novels, poetry -- you name it, it's covered here) and the stress on nuts and bolts of writing business and its practical issues(though along the way you can gain lots of motivation as well). I was a bit disappointed at the beginning of the book because the first couple of sample queries and proposals were from already established writers with previously published books. This did not seem much of a challenge -- it seemed pretty obvious that a proposal or a query coming from a writer with such pedigree was bound to be successful. But interviews with writers about making a breakthrough and publishing their first books followed in due course, as well as interviews with agents, editors and publishers that had more too say about publishing your first novel. It is a very useful book full of valuable information and advice -- the book to read and reread if you are interested in the subject.
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