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Pat

Pleasant Grove, Utah, United States | Member Since 2012

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HELPFUL VOTES
  • 1 reviews
  • 3 ratings
  • 58 titles in library
  • 13 purchased in 2014
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  • Buy Now: Creative Marketing that Gets Customers to Respond to You and Your Product

    • UNABRIDGED (5 hrs and 32 mins)
    • By Rick Cesari, Ron Lynch
    • Narrated By R. C. Bray
    • Whispersync for Voice-ready
    Overall
    (6)
    Performance
    (6)
    Story
    (6)

    Learn the secrets of direct-response marketing with the man who created the George Foreman Grill campaign. In today's highly competitive global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct response has to offer, you can improve your bottom line, build brands, and develop lasting relationships with legions of satisfied customers. In Buy Now, Rick Cesari reveals 25 years' worth of insights and methods, enabling you to make the most of direct response marketing in your business toolkit.

    Jefferson says: "Overall this is a fantastic book"
    "Good "real-life" history on direct responce"
    Overall
    Performance
    Story
    Would you consider the audio edition of Buy Now to be better than the print version?

    I am sure both audio and print would be fine.


    Any additional comments?

    The books is sold as a how-to, and a good bit of the book is history of the authors DR business.The details and how-to starts in chapter 10, and I thought those details were a bit lite, I would like more information and resources to contact to get a start in the business.

    0 of 0 people found this review helpful

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