Excellent for all levels of sales experience
Having read the book, I know firsthand how valuable the techniques and strategies outlined by Mr. Bacon are to a successful career in selling. The book is exceptionally well written and is ideal for all levels of sales experienced; from the beginner to the seasoned veteran. The techniques will serve the inexperienced well and avoid a lot of potentially disastrous pitfalls, and is great reminder to the seasoned campaigner of the many things taken for granted and most likely forgotten. As an experienced salesman, it is always useful to review your sales approach, look for fresh ideas and revisit many of the techniques you have learnt over the years. The audible version of the book was extremely well narrated, easy to listen too, hit the key points in a concise manor, reinforced many key strategies and tactics, all in a relatively short time frame. Informative, entertaining and is an essential listening to anyone looking to improve their approach to life, both business and personal and to putting you on a path to success. If you have the time, I would also recommend picking up a copy of the book and keeping the narrated version close to hand.
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