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Dan

Portland, OR, United States | Member Since 2009

50
HELPFUL VOTES
  • 16 reviews
  • 141 ratings
  • 1 titles in library
  • 25 purchased in 2014
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FOLLOWERS
20

  • Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

    • UNABRIDGED (6 hrs and 32 mins)
    • By W. Chan Kim, Renee Mauborgne
    • Narrated By Grover Gardner
    • Whispersync for Voice-ready
    Overall
    (819)
    Performance
    (332)
    Story
    (330)

    In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.

    Robert says: "Get the actual book"
    "A Real Eye Opener!"
    Overall
    Performance
    Story

    I love this book because it makes you think and think differently about the direction of your business. The authors lay out some great examples of me-too businesses and blue ocean businesses that capture your imagination and help you plan for the future. It's a must read for business owners.

    0 of 0 people found this review helpful
  • The War at the Shore: Donald Trump, Steve Wynn, and the Epic Battle to Save Atlantic City

    • UNABRIDGED (6 hrs and 9 mins)
    • By Richard D. Bronson
    • Narrated By John Taylor
    • Whispersync for Voice-ready
    Overall
    (2)
    Performance
    (1)
    Story
    (1)

    The high-stakes battle between two casino titans over the Las Vegas of the East Coast. It's all quiet now on the eastern front of the American gaming industry - Atlantic City, New Jersey - but for five chaotic years, real estate developer Richard "Skip" Bronson was at the white-hot center of a titanic clash of money and power that transformed Atlantic City from a struggling day-tripper place with buses in and out to a born again destination drawing tourists from New York, Philadelphia, and other major cities along the eastern seaboard.

    Dan says: "Wow! An Amazingly Captivating Story!"
    "Wow! An Amazingly Captivating Story!"
    Overall
    Performance
    Story

    If you like Boardwalk Empire and think that those days are behind us then read this book and see just how it works today. It's like being a fly on the wall while some of the biggest names in the world deal with everyone from mayors, governors, local politicians and "special interests" as well as each other. You also get a back story of the casino world from the 80s through 2000s. I was captivated from beginning to end.

    0 of 0 people found this review helpful
  • Facebook Marketing That Doesn't Suck: The Punk Rock Marketing Collection, Volume 3

    • UNABRIDGED (1 hr and 18 mins)
    • By Michael Clarke
    • Narrated By Greg Zarcone
    • Whispersync for Voice-ready
    Overall
    (34)
    Performance
    (32)
    Story
    (30)

    Facebook marketing may not save your business, but it can certainly be a fast, effective, and rather cheap way to reach new customers and turn those customers into lifelong, die-hard fans. But most small businesses royally screw up their Facebook marketing. That's because all the Facebook gurus talk about "engagement" and "being authentic."

    D. Zouak says: "Was hesitant to buy, very glad I did"
    "Facebook Mastery"
    Overall
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    Story

    I learned more in this fairly short book than in all the other books I've read on Facebook marketing. Mainly because the rest of them tell you to either be genuine and present at all times or to automate everything (bad idea). Mr Rogan gives you a wheelhouse of ideas and techniques. He even makes Facebook advertising, apps and events easier to understand. I've been using the ideas and changing my pages and have seen an increase in traffic and likes and business. Great book as is the rest of the series.

    0 of 0 people found this review helpful
  • Delivering Happiness: A Path to Profits, Passion, and Purpose

    • UNABRIDGED (8 hrs and 17 mins)
    • By Tony Hsieh
    • Narrated By Tony Hsieh
    • Whispersync for Voice-ready
    Overall
    (2281)
    Performance
    (1345)
    Story
    (1366)

    In this, his first audiobook, Tony Hsieh - the widely admired CEO of Zappos, the online shoe retailer -explains how he created a unique culture and commitment to service that aims to improve the lives of its employees, customers, vendors, and backers. Using anecdotes and stories from his own life experiences, and from other companies, Hsieh provides concrete ways that companies can achieve unprecedented success.

    Ben says: "Do one thing exceptionally"
    "Business Brilliance"
    Overall
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    Story

    Cutting edge business philosophy. This book is part autobiography and an inside look at Zappos and includes lots of great information for any business owner or employee who wants to be a leader in today's marketplace. I believe that any business that doesn't follow this modern way of thinking about the customer is in trouble. Zappos is huge but I am working to apply these concepts to small business. Any size business should have it's employees and owners read this book. It's a guide to business and personal fulfillment. I love that Tony reads the entire book himself, it adds a personal touch and you feel like he is talking to you. Best find of the year for me so far! AAA+++

    2 of 2 people found this review helpful
  • KaChing: How to Run an Online Business that Pays and Pays

    • UNABRIDGED (7 hrs and 59 mins)
    • By Joel Comm
    • Narrated By Walter Dixon
    • Whispersync for Voice-ready
    Overall
    (95)
    Performance
    (37)
    Story
    (37)

    The Web is a powerful “money button” that can connect you with vast networks of customers, solidify your business image, and create continual growth. The key is in knowing how to install that button effectively. In an era of blogging, social networking, message boards, and web sites for every subject under the sun, it’s difficult to figure out which Internet tools are the ones that will make your virtual register go “KaChing!”

    Juder Kuipers says: "The title is misleading"
    "Very Educational, Lots Of Money Making Ideas"
    Overall
    Performance
    Story

    Joel Comm offers a ton of successful strategies to help you create content and make money with it. This books gives lots of ideas from publishing ebooks to making revenue from blogs, websites and other content online. He goes in depth with several advertising options, some you have heard of and some you haven't. He teaches you how to use adsense effectively and how to keep track of what works for you and what doesn't. He also talks about affiliate sales and several other techniques. On top of that he shows you many of his own ventures so that you can see some already successful ideas.

    One thing that I love about this book and author is that he did it before he taught it. He is a leader in a generation of web entrepreneurs who have trail-blazed all kinds of new paths that we can all follow. I have read all of his books as well as others in the same category and I can tell you that Joel's are some of the best out there!

    1 of 1 people found this review helpful
  • Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off

    • UNABRIDGED (9 hrs and 5 mins)
    • By Jim Cockrum
    • Narrated By Sean Pratt
    • Whispersync for Voice-ready
    Overall
    (235)
    Performance
    (197)
    Story
    (198)

    You used to need a big ad budget to get your message across. Not anymore! Thanks primarily to the Internet, a world of free and inexpensive tactics exists for spreading the word about your business. Free Marketing delivers more than one hundred marketing ideas to help small business owners and marketers generate new revenue—with little or no marketing budget.

    Dennis says: "Absolutely the best Internet marketing informatioI"
    "Wow! This book is Packed!"
    Overall
    Performance
    Story

    I have been through dozens of these how-to business books and most of them are excellent, some are not. This book is already my favorite. The level of knowledge and range of information offered in this one book could really fill several books. Very entertaining, full of ideas and tips for any entrepreneur. I will listen to this book several times and learn something new every time. AAA+++

    15 of 15 people found this review helpful
  • Groundswell - Expanded and Revised Edition: Winning in a World Transformed by Social Technologies

    • UNABRIDGED (9 hrs and 51 mins)
    • By Charlene Li, Josh Bernoff
    • Narrated By Josh Bernoff
    • Whispersync for Voice-ready
    Overall
    (19)
    Performance
    (17)
    Story
    (16)

    Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts?

    Dan says: "Great book with loads of great advice"
    "Great book with loads of great advice"
    Overall
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    I have listened to this book several times. Even better than other books on this topic it helps you change the way you look at your web business and plan for the future. The world is changing, this book helps point you in the right direction.

    1 of 2 people found this review helpful
  • Unmarketing: Stop Marketing, Start Engaging

    • UNABRIDGED (5 hrs and 38 mins)
    • By Scott Stratten
    • Narrated By Scott Stratten
    Overall
    (122)
    Performance
    (72)
    Story
    (71)

    For generations, marketing has been hypocritical. We've been taught to market to others in ways we hate being marketed to. So why do we still keep trying the same stale marketing moves? UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere....

    Carla says: "Excellent Info, Delivered with Refreshing Candor"
    "The future of marketing is un-marketing!"
    Overall
    Performance
    Story

    I love books like this by people who have real experience and success so that's a plus here. Also lots of these how to books can be a little dry whereas Scott is funny and entertaining and he reads the book himself. I love the concepts and have been able to use many of them in my business. There are lots of great ideas and examples and you will be entertained throughout.

    0 of 1 people found this review helpful
  • The Long Tail: Why the Future of Business Is Selling Less of More

    • UNABRIDGED (8 hrs and 1 min)
    • By Chris Anderson
    • Narrated By Christopher Nissley
    Overall
    (800)
    Performance
    (145)
    Story
    (147)

    Our world is being transformed by the Internet and the near limitless choice that it provides to consumers; tomorrow's markets belong to those who can take advantage of this. The Long Tail is really about the economics of abundance, an entirely new model for business that is just starting to show its power as unlimited selection reveals new truths about what consumers want and how they want to get it.

    Jim says: "Good Book, Flawed by Repition"
    "Brilliant Book!"
    Overall
    Performance
    Story

    This is the future and the future is now. The Long Tail puts it all in to perspective for business, small business and especially online business. Forget about the old rules of big hits and dumping inventory that doesn't turn 20 times a quarter. I also love the cultural observations. It's all in this book.

    0 of 0 people found this review helpful
  • ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income

    • UNABRIDGED (7 hrs and 4 mins)
    • By Darren Rowse, Chris Garrett
    • Narrated By Erik Synnestvedt
    Overall
    (107)
    Performance
    (53)
    Story
    (55)

    There are no magic wands, hidden tricks, or secret handshakes that can bring you immediate success in the blogging world, but with the help of this audio book, you can get there. Written by two leading authorities on creating and monetizing blogs, ProBlogger carefully lays out the steps you need to follow to create a revenue-generating blog. From choosing a topic and publishing your first post to promoting your site using social media and receiving your first check, you’ll find out what really works.

    B. Dawson says: "Good Book"
    "Awesome Book Full Of Knowlege"
    Overall
    Performance
    Story

    This is a great book from a couple of masters in their chosen businesses. It's always nice to learn from people who have been there and done that. I got tons of great ideas that I had never thought of before. This is a must read if you are interested in blogging and/or online marketing.

    2 of 2 people found this review helpful

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