I love this book because it makes you think and think differently about the direction of your business. The authors lay out some great examples of me-too businesses and blue ocean businesses that capture your imagination and help you plan for the future. It's a must read for business owners.
If you like Boardwalk Empire and think that those days are behind us then read this book and see just how it works today. It's like being a fly on the wall while some of the biggest names in the world deal with everyone from mayors, governors, local politicians and "special interests" as well as each other. You also get a back story of the casino world from the 80s through 2000s. I was captivated from beginning to end.
I learned more in this fairly short book than in all the other books I've read on Facebook marketing. Mainly because the rest of them tell you to either be genuine and present at all times or to automate everything (bad idea). Mr Rogan gives you a wheelhouse of ideas and techniques. He even makes Facebook advertising, apps and events easier to understand. I've been using the ideas and changing my pages and have seen an increase in traffic and likes and business. Great book as is the rest of the series.
Cutting edge business philosophy. This book is part autobiography and an inside look at Zappos and includes lots of great information for any business owner or employee who wants to be a leader in today's marketplace. I believe that any business that doesn't follow this modern way of thinking about the customer is in trouble. Zappos is huge but I am working to apply these concepts to small business. Any size business should have it's employees and owners read this book. It's a guide to business and personal fulfillment. I love that Tony reads the entire book himself, it adds a personal touch and you feel like he is talking to you. Best find of the year for me so far! AAA+++
Joel Comm offers a ton of successful strategies to help you create content and make money with it. This books gives lots of ideas from publishing ebooks to making revenue from blogs, websites and other content online. He goes in depth with several advertising options, some you have heard of and some you haven't. He teaches you how to use adsense effectively and how to keep track of what works for you and what doesn't. He also talks about affiliate sales and several other techniques. On top of that he shows you many of his own ventures so that you can see some already successful ideas.
One thing that I love about this book and author is that he did it before he taught it. He is a leader in a generation of web entrepreneurs who have trail-blazed all kinds of new paths that we can all follow. I have read all of his books as well as others in the same category and I can tell you that Joel's are some of the best out there!
I have been through dozens of these how-to business books and most of them are excellent, some are not. This book is already my favorite. The level of knowledge and range of information offered in this one book could really fill several books. Very entertaining, full of ideas and tips for any entrepreneur. I will listen to this book several times and learn something new every time. AAA+++
I have listened to this book several times. Even better than other books on this topic it helps you change the way you look at your web business and plan for the future. The world is changing, this book helps point you in the right direction.
I love books like this by people who have real experience and success so that's a plus here. Also lots of these how to books can be a little dry whereas Scott is funny and entertaining and he reads the book himself. I love the concepts and have been able to use many of them in my business. There are lots of great ideas and examples and you will be entertained throughout.
This is the future and the future is now. The Long Tail puts it all in to perspective for business, small business and especially online business. Forget about the old rules of big hits and dumping inventory that doesn't turn 20 times a quarter. I also love the cultural observations. It's all in this book.
This is a great book from a couple of masters in their chosen businesses. It's always nice to learn from people who have been there and done that. I got tons of great ideas that I had never thought of before. This is a must read if you are interested in blogging and/or online marketing.
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