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Cindy

BOISE, ID, United States | Member Since 2011

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  • Car Guys vs. Bean Counters: The Battle for the Soul of American Business

    • UNABRIDGED (9 hrs and 39 mins)
    • By Bob Lutz
    • Narrated By Norman Dietz
    • Whispersync for Voice-ready
    Overall
    (86)
    Performance
    (70)
    Story
    (65)

    In 2001, General Motors hired Bob Lutz out of retirement with a mandate to save the company by making great cars again. He launched a war against penny pinching, office politics, turf wars, and risk avoidance. After declaring bankruptcy during the recession of 2008, GM is back on track thanks to its embrace of Lutz's philosophy. When Lutz got into the auto business in the early sixties, CEOs knew that if you captured the public's imagination with great cars, the money would follow.

    Michael Parks says: "Opinionated and one-sided"
    "Lutz Seems a Bit Full of Himself"
    Overall
    Performance
    Story
    This book wasn’t for you, but who do you think might enjoy it more?

    Anyone interested in the car industry


    Any additional comments?

    Lutz portrays GM as a company that just can't catch a break. He claims that they were first with many technologies and Toyota is the "darling" with the media. Bottom line, GM managed themselves into this position, if they don't like it fix it! Stop whining about not getting a fair shake and do something about it.

    0 of 0 people found this review helpful

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