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Richard

Montpelier, VA, United States | Member Since 2014

2
HELPFUL VOTES
  • 1 reviews
  • 1 ratings
  • 90 titles in library
  • 28 purchased in 2014
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  • Business Models for the Social Mobile Cloud: Transform Your Business Using Social Media, Mobile Internet, and Cloud Computing

    • UNABRIDGED (6 hrs and 37 mins)
    • By Ted Shelton
    • Narrated By Steven Menasche
    Overall
    (4)
    Performance
    (4)
    Story
    (4)

    The combined impact of social technologies, the mobile Internet, and cloud computing are creating incredible new business opportunities. They are also destroying unprepared companies, transforming industries, and leaving behind workers who are unwilling or unable to adapt. Business Models for the Social Mobile Cloud reveals a compelling view from PwC of how the social mobile cloud and a combination of new technology changes are key players in a digital transformation in business and society that is moving more quickly and cutting more deeply than any technology transformation ever seen.

    Richard says: "Where's the beef?"
    "Where's the beef?"
    Overall
    Performance
    Story
    This book wasn’t for you, but who do you think might enjoy it more?

    If you already own a smartphone, have logged into Facebook or LinkedIn more than a few times then you may already be beyond this book. If you've spent the last ten years on a desert island and came back to instantly run a company, then this might give you a general sense of how technology is being used by the masses today. I may be overstating this a little, but you get the idea. There is not much information here. I looked up Mr. Shelton on the "cloud", given his career I would have expected more. This is the sort of book I'd expect to result from an author being up against a deadline and forced to write a book off the top of his head over an intense but long weekend effort, no time to check details or get legal review so leave that stuff out to play it safe.


    What do you think your next listen will be?

    Next I will try "On Top of the Clouds". I was looking for an audio book that would give thoughtful and insightful analysis into the opportunities and challenges at the intersection of technology use trends and business goals. I was looking for compelling data, case studies, detailed and specific examples. This book is too willing to make broad and overly enthusiastic assertions. As a former CEO of a small technology consulting company my expectations might be higher than average, but I really find it hard to imagine who would not be served by a more substantive handling of such a timely subject.


    Which character – as performed by Steven Menasche – was your favorite?

    As with nearly all Audible titles I've listened to, the production quality was very good. But the content was disappointing with this specific book.


    What character would you cut from Business Models for the Social Mobile Cloud?

    To be fair, I've only gotten a few chapters into the book. I hate not finishing a book but I am increasingly concerned that listening further will be a bad use of time. If I get to future chapters and find them dramatically better than the first few, I will be happy to revise my assessment. Sorry to be so critical. I usually don't write reviews, but I felt compelled to help others avoid potential disappointment.


    2 of 2 people found this review helpful

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