I thoroughly enjoyed this book. It's both inspirational and informative. I can't stop listening.
The format is also refreshing, enjoyable and easily understood.
You can't help but feel that the people at 37 signals are on to something. It's Seth Godin's "Linchpin" condensed and uncompromisingly in your face: "This is how it's done! No questions asked."
You can't help but feel that this is the future of business. New business doesn't need factory workers anymore.
Gary's got a lot of energy and he gets you going. The book is a thorough introduction and motivation on why and how to get your brand started on the Internet.
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