The stories. The metaphors are what bring the story to life.
He has presence and reads well love the use of tonality.
All of them I will be using all of them and training others how to use them.
Great book highly recommend you read after reading Influence by Cialdini..
Excellent book must be read by everyone who wants to communicate effectively and influence people.
How to influence people and get great results in my life.
Highly recommend this book must read!!!
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