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Sylvia

Boulder, CO, USA

4
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  • Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force

    • UNABRIDGED (6 hrs and 6 mins)
    • By Ben McConnell, Jackie Huba
    • Narrated By Ben McConnell, Jackie Huba
    Overall
    (112)
    Performance
    (14)
    Story
    (13)

    When customers are truly thrilled about their experience with your product or service, they can become outspoken "evangelists" for your company. This group of satisfied believers can be converted into a potent marketing force to grow your universe of customers.

    Richard says: "Uh-duh"
    "Somewhat trite"
    Overall

    I actually stopped listening to this book 1/2 way through. It is just dishing out a lot of platitudes about being good to your customers so they will evangelize you. Unfortunately a waste of time, in my opinion.

    4 of 4 people found this review helpful

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