Like another reviewer I've listened to it twice because I love it that much. It's clear, rational, and really thought provoking.
Jon Ronson's narration. Typically I speed up my audible narrations, but this is more like a performance. Ronson gave a TED talk where you can sample his performance style (re: the Psychopath Test) if you're on the fence.
The writing and narration. I wish I could articulate this better, but the way Ronson interacts with his subjects is wonderful. His approach is gentle and inquisitive which opens his subjects up to be who they truly are--the result of which is we're able to connect* and identify with people we'd otherwise compartmentalize as crazy or, per the namesake of the book, 'them'.
For instance there's a great scene where an Islamic radical, Omar, describes his daughter's name as translating to 'The Black Flag of Islam'. Ronson is taken slightly aback, prompting Omar to claim that their cultures will never understand each other. Five minutes later they're watching The Lion King on VHS while Omar bounces his daughter on his knee singing 'Hukuna Matata'.
(*We're able to connect in small doses)
There is a scene where a KKK member is speaking in public and attempting to promote white love instead of black hate--re-branding if you will. However 'attempting' is the operative word because after he's met with the sneers of protesters his vitriol bubbles up and spills out in a diatribe of bigotry which may not seem all that funny (after proof reading this review I'm suspicious how well I've sold it) but Ronson absolutely nails it. I've forced friends to listen to this scene alone.
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