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Mira Hamilton

Member Since 2008

7
HELPFUL VOTES
  • 2 reviews
  • 36 ratings
  • 71 titles in library
  • 10 purchased in 2014
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  • The Science of Persuasion: Scientific American

    • UNABRIDGED (21 mins)
    • By Robert Cialdini, Scientific American
    • Narrated By Sal Giangrasso
    Overall
    (110)
    Performance
    (47)
    Story
    (44)

    From the pages of Scientific American magazine: "The Science of Persuasion" reveals how sales people and politicians, as well as friends and family, get others to agree to what they want.

    Mira Hamilton says: "Direct and to the point"
    "Direct and to the point"
    Overall

    This short article was direct and to the point. Not a lot of fluff here. It's not the end to end solution to persuading others but it gives you the foundation to build upon

    6 of 6 people found this review helpful
  • Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

    • UNABRIDGED (6 hrs and 32 mins)
    • By W. Chan Kim, Renee Mauborgne
    • Narrated By Grover Gardner
    • Whispersync for Voice-ready
    Overall
    (820)
    Performance
    (333)
    Story
    (331)

    In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.

    Robert says: "Get the actual book"
    "Better Understanding"
    Overall

    This book gave me a better understanding of what it means to be different. Not necessarily stepping out of the box but redesigning and hence rebuilding an organization's direction. I don't want to use the term strategy because it implies confrontation with your competitors. By understanding and embracing Blue Ocean Strategy, you will see that confrontation/competition is no longer a concern.

    1 of 4 people found this review helpful

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