This book helps a person to understand what parts of the brain and psyche are being influenced in particular marketing and sales situations and why. It also helps a person to understand that some natural brain processes are vulnerable to manipulation at times, and large marketing firms and corporate marketing departments have put a lot of time into learning and understanding how to best utilize this for the benefit of growing sales for the corporation.
As well, it can also help a person to become better at presenting and communicating their ideas to other individuals based upon some of the principles covered in the book.
This book kept my attention throughout. The narrator did an excellent job of reading and introducing just enough accent to make the characters take on defining characteristics unable to be conveyed in words.
Definitely worth a listen.
I would have given it 3.5 stars but I dont think that is an option within the rating system.
I kept waiting for the story to get out of the gutter. But it just stayed there and stayed there. Finally after realizing it was going to be the equivalent of a cheap dime store novel, I gave up on it. I didnt even listen the the second half of the book.
Additionally, the reader just really got in the way of the story as well. He almost seemed like a gangster who was trying not to be.
Unfortunately, I didn't think this book lived up to the expectations created in my mind when I read the other reviews.
The book seemed to drag on after it was about 80% complete.
There are other books such as "Sway," "Brainrules," and "How We Decide" that were much more informative as well as very interesting.
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