Call anytime(888) 283-5051
 

You no longer follow Colorado

You will no longer see updates from this user when they write new reviews, or suggestions based on their library or recommendations.

You can re-follow a user if you change your mind.

OK

You now follow Colorado

You will receive updates from this user when they write new reviews, or suggestions based on their library or recommendations.

You can unfollow a user if you change your mind.

OK

Colorado

Forest Hills, New York, United States

ratings
1
REVIEWS
1
FOLLOWING
0
FOLLOWERS
0
HELPFUL VOTES
1

  • Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

    • UNABRIDGED (9 hrs and 38 mins)
    • By Mark Jeffery
    • Narrated By Jim Meskemin
    • Whispersync for Voice-ready
    Overall
    (35)
    Performance
    (30)
    Story
    (31)

    We live in budget-cutting times, and marketing budgets are among the first to get cut. Why? When non-marketing executives take a hard look at the numbers, they often can't see a tangible link between marketing and overall revenue. So if you're a marketer today, you're probably facing the need to do more with less, justify all investments, show results, and still beat the competition. The secret to this balancing act is having - and correctly using - the numbers.

    Barbara says: "Excellent Introduction/Review of Analytics"
    "This book applies only to the clueless"
    Overall
    Performance
    Story
    Is there anything you would change about this book?

    I am not sure who this book was directed at. As a practicing online marketer, I found absolutely nothing of value in the book. Maybe because I already am tracking everything I can. I guess if you are one of those people who spends millions on a TV and radio ad budget with zero tracking, this book has good insight. For small internet marketers who are doing extensive tracking this book adds almost no value at all.


    1 of 1 people found this review helpful

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

Cancel

Thank You

Your report has been received. It will be reviewed by Audible and we will take appropriate action.