I am not sure who this book was directed at. As a practicing online marketer, I found absolutely nothing of value in the book. Maybe because I already am tracking everything I can. I guess if you are one of those people who spends millions on a TV and radio ad budget with zero tracking, this book has good insight. For small internet marketers who are doing extensive tracking this book adds almost no value at all.
Report Inappropriate Content
If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.