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Timothy

Whitehouse Station, nj, United States | Member Since 2010

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  • To Sell Is Human: The Surprising Truth about Moving Others

    • UNABRIDGED (6 hrs and 6 mins)
    • By Daniel H. Pink
    • Narrated By Daniel H. Pink
    • Whispersync for Voice-ready
    Overall
    (550)
    Performance
    (476)
    Story
    (478)

    According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.

    Joanne says: "Not for salespeople!"
    "I found this book very useful"
    Overall
    Performance
    Story
    Would you listen to To Sell Is Human again? Why?

    I did. to review some of the techniques at the end of certain sections.


    What does Daniel H. Pink bring to the story that you wouldn’t experience if you just read the book?

    Full disclosure: I received a review copy of this book before it was published, and I should also tell you that I’m a huge Dan Pink fan. Also, even though I had already read it, I still downloaded the audiobook because Mr. Pink is one of a handful of authors who seem to deliver something extra when they are reading their own work.


    Any additional comments?

    A while back, an executive chef told me he doesn’t buy cookbooks. “Nothing new has been done in cooking in the last 50 years. The books are all pretty much the same.” I happen to feel the same way about business books, particularly those concerning marketing. (Are we really back to positioning again?) This one is different. Much like two of his other books, Drive and A Whole New Mind, this book lays out a game plan on how you can take advantage of the shift of the leveling of the information field between the buyer and the seller. If you’re a fan of behavioral scientists like Gladwell and Cialdini, you’ll find this book entertaining. If you’re in a field where you have to sell your ideas (who isn’t these days?) you’ll find this book very useful. As someone on here mentioned, the author does back things up with various studies and research numbers, but they are relevant. In fact, I suspect if he didn’t include those numbers, people would dismiss a lot of what is said as theory. But if you’re really bogged down by the research, I would encourage you to stick with it, because there is gold at the end. This reward is in the form of a number of simple techniques that will change the way you work. I’ve already started using “the Pixar pitch”, “the subject line pitch” and “the twitter pitch” at my company.I found Mr. Pink’s latest book to be a worthwhile and entertaining, two roads that I don’t often find converging often in my business. I hope you will too.

    0 of 2 people found this review helpful

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