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Don

Bellevue, WA, United States

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  • Buying In: The Secret Dialogue Between What We Buy and Who We Are

    • UNABRIDGED (9 hrs and 24 mins)
    • By Rob Walker
    • Narrated By Robert Fass
    • Whispersync for Voice-ready
    Overall
    (135)
    Performance
    (37)
    Story
    (35)

    Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.

    Thomas says: "Its ok, good info, but I had to force my way"
    "Good study of changes in marketing"
    Overall

    This book focuses on what the author calls "murketing", which is where marketing blends into real life. Examples include the way people are invited to become "product advocates" (my term not his) to promote products for corporations, and how brands have become a part of self-identification. Walker is a journalist and it shows from his writing which is clear and not overwrought or stilted.

    I found the book to be interesting, although the author was a bit too enamored of the new. Everyone who writes one of these books talks about how the world is changing and has never been this way before. Walker isn't quite that gullible and he even points to the past sometimes, but I found still that he seems to believe that his insights are unique a bit too often. They're not, but that doesn't make the book less worthwhile and it doesn't mean you shouldn't consider it.

    Often Audible narrators are annoying and can't pronounce non-English words properly, emphasize the wrong syllables, etc. You won't have that problem here.

    7 of 10 people found this review helpful

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