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Jose

AL AIN, United Arab Emirates

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  • 1 reviews
  • 6 ratings
  • 16 titles in library
  • 0 purchased in 2015
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  • Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

    • UNABRIDGED (6 hrs and 52 mins)
    • By Tim Brown
    • Narrated By Tim Roberts
    • Whispersync for Voice-ready
    Overall
    (123)
    Performance
    (98)
    Story
    (97)

    The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities. This is not a book by designers for designers; this is a book for creative leaders seeking to infuse design thinking into every level of an organization's products or service to drive new alternatives for business and society.

    Cameron says: "Starts strong, then becomes an Ideo advertisement"
    "shallow"
    Overall
    Performance
    Story
    What disappointed you about Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation?

    he might be an expert on desing thining but... as a story teller. I want my money baaak >,<! a fine line is muuuch deeper- he goes to broad, too shallow.


    What could Tim Brown have done to make this a more enjoyable book for you?

    you could give my money back so I can try another book.


    How could the performance have been better?

    get the reader of the stieg larsson trilogy


    What reaction did this book spark in you? Anger, sadness, disappointment?

    flat.


    Any additional comments?

    very flat.

    0 of 3 people found this review helpful

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