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Tory

Houston, TX | Member Since 2015

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  • 455 titles in library
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  • The Long Tail: Why the Future of Business Is Selling Less of More

    • UNABRIDGED (8 hrs and 1 min)
    • By Chris Anderson
    • Narrated By Christopher Nissley
    Overall
    (831)
    Performance
    (165)
    Story
    (167)

    Our world is being transformed by the Internet and the near limitless choice that it provides to consumers; tomorrow's markets belong to those who can take advantage of this. The Long Tail is really about the economics of abundance, an entirely new model for business that is just starting to show its power as unlimited selection reveals new truths about what consumers want and how they want to get it.

    Jim says: "Good Book, Flawed by Repition"
    "Informative & Thought Provoking"
    Overall
    Performance
    Story

    The Long Tail provides a solid foundation about how the world of business is changing. Chris Anderson provides real-world examples of the challenges and benefits of adapting a long tail strategy.

    If you are a business owner or work in the field of marketing, listening to this book will beneficial.

    0 of 0 people found this review helpful

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