This is not the scientific book I was hoping for. Within 60 seconds--and after spending one precious credit--one learns this is a book written by a Christianist scientist who is exploiting the reader's interest in the story of the Higgs-Boson particle.
By misrepresenting his agenda, and introducing his personal, no doubt well-meaning story into the expectations of the buyer.
Every mention of his Christianist doctrine.
Dear Fellow Audible Lovers: I got lazy for one moment: a beautiful day outside, a garden needing to be weeded, a passionate curiosity in the story of the Higgs-Boson particle, and I failed to research this book and discover the author's confused agenda. My son died in an avalanche when he was 18-yrs old. I have experienced Grace. It has nothing to do with organized religion, and especially not the born-again variety on display in the first 3 minutes of this book. I wish the author well. I am just disgusted and offended beyond words that he chose to co-mingle his faith with this important topic.
This book is phenomenal. There is a tone to this book--and a style to the narrator's performance--that creates an intimacy which, when combined with the quality of the information, becomes completely addictive (I have so far listened to it three times through). Listening to this book is like listening to a benevolent uncle sharing hang-on-the-edge-of-your-seat secrets of a successful company he wants you to run.
The ostensible subject of this book is: 18 near-term and long-term ways to monetize a social network start up in order to avoid venture capital dilution. The author himself states that the subject is "how to make money selling the conversation of a passionate community of online recommenders." With all due respect, I would suggest that the true subject is: the meaning of the nascent phenomena of social networks aka online recommender communities in the context of a future that is unfolding before our eyes, but that few can see clearly. This book provides someone willing to listen and think about the material with a lens for viewing that future with great clarity, and it entertains you along the way.
Background for readers not already bored: my wife and I have been researching a start up idea for over a year. A breakthrough came when she discovered Chris Anderson's book "Free: The History of A Radical Price" That book was inspirational enough in its scope and clarity that we immediately looked for others and discovered Social Network Business Plan. The writing has the quality of quiet wisdom and modesty possessed by those who do not need to brag (see: Google>David Silver). Buy this book and you will be amazed that someone has shared this much insight and information.
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