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Roland

ratings
17
REVIEWS
5
FOLLOWING
0
FOLLOWERS
1
HELPFUL VOTES
2

  • The New Rules of Marketing & PR 2.0

    • UNABRIDGED (11 hrs and 27 mins)
    • By David Meerman Scott
    • Narrated By Sean Pratt
    Overall
    (118)
    Performance
    (53)
    Story
    (50)

    The Internet has profoundly changed the way people communicate and interact with each other. It has also changed the way businesses communicate with current and potential customers. In the old days, marketers could only communicate through the filter of expensive advertising or media ink placed by a PR firm. Today, the rules have changed entirely.

    Karsten says: "Good basic information on Marketing & PR 2.0"
    "I didn't like Abridged versions, I do now."
    Overall
    Performance
    Story

    This audio book is too long, period. This could probably be chopped by 1/3 and be much more enjoyable.

    1 of 1 people found this review helpful
  • Talent Is Overrated: What Really Separates World-Class Performers from Everybody Else

    • UNABRIDGED (7 hrs and 30 mins)
    • By Geoff Colvin
    • Narrated By David Drummond
    • Whispersync for Voice-ready
    Overall
    (2128)
    Performance
    (1209)
    Story
    (1217)

    One of the most popular Fortune articles in many years was a cover story called "What It Takes to Be Great." Geoff Colvin offered new evidence that top performers in any field - from Tiger Woods and Winston Churchill to Warren Buffett and Jack Welch - are not determined by their inborn talents. Greatness doesn't come from DNA but from practice and perseverance honed over decades.

    Sasha L. Stowers says: "An Even-Handed Look At Talent"
    "A Must Read by every person on this Earth."
    Overall
    Performance
    Story

    This book is a must read for every business owner, parent, coach, athlete, etc. I wish I had it 25 years ago.

    0 of 0 people found this review helpful
  • Abraham Lincoln: Vampire Hunter

    • UNABRIDGED (10 hrs and 18 mins)
    • By Seth Grahame-Smith
    • Narrated By Scott Holst
    • Whispersync for Voice-ready
    Overall
    (6738)
    Performance
    (5125)
    Story
    (5206)

    While Abraham Lincoln is widely lauded for saving a Union and freeing millions of slaves, his valiant fight against the forces of the undead has remained in the shadows for hundreds of years. That is, until Seth Grahame-Smith stumbled upon The Secret Journal of Abraham Lincoln, and became the first living person to lay eyes on it in more than 140 years.

    Haden says: "My friends thought I was crazy."
    "Great audio book, horrible movie!"
    Overall
    Performance
    Story

    Save yourself some money and don't watch the movie after you listen/read this audio book. The movie went pass left field into an entirely new realm, maybe Mid-world. I can't believe - but I can now - the author agreed to that rewrite travesty of a movie.

    0 of 0 people found this review helpful
  • ZAG: The Number-One Strategy of High Performance Brands

    • UNABRIDGED (1 hr and 39 mins)
    • By Marty Neumeier
    • Narrated By Marty Neumeier
    Overall
    (45)
    Performance
    (27)
    Story
    (26)

    "When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. Zag follows the ultra-clear "whiteboard overview" style of the author's first book, The Brand Gap, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough.

    Nick says: "Great Book But Wow It's Short"
    "Legal Plagerism at it's finest"
    Overall
    Performance
    Story

    The very first few minutes were almost a complete extraction from Trout & Ries' Positioning but lacked the depth and proof. If this is how you write a book then I should no problem with "re-positioning" the writing of great books for sell with my name on it. Look out world, here I come.

    1 of 3 people found this review helpful
  • On Writing: A Memoir of the Craft

    • UNABRIDGED (8 hrs and 5 mins)
    • By Stephen King
    • Narrated By Stephen King
    Overall
    (2261)
    Performance
    (1137)
    Story
    (1132)

    The prolific, perennially best selling author recounts his early life and writing struggles, gives advice on the crucial aspects of the writing art, and talks about his much-publicized, near-fatal accident.

    Bill says: "Excellent!"
    "Great but there's one thing you..."
    Overall
    Performance
    Story

    The audio book was great, I can't deny that, but Stephen King doesn't practice what he preaches. Most of his novels are a lesson in complex word discovery.

    0 of 0 people found this review helpful

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