This audio book is too long, period. This could probably be chopped by 1/3 and be much more enjoyable.
This book is a must read for every business owner, parent, coach, athlete, etc. I wish I had it 25 years ago.
Save yourself some money and don't watch the movie after you listen/read this audio book. The movie went pass left field into an entirely new realm, maybe Mid-world. I can't believe - but I can now - the author agreed to that rewrite travesty of a movie.
The very first few minutes were almost a complete extraction from Trout & Ries' Positioning but lacked the depth and proof. If this is how you write a book then I should no problem with "re-positioning" the writing of great books for sell with my name on it. Look out world, here I come.
The audio book was great, I can't deny that, but Stephen King doesn't practice what he preaches. Most of his novels are a lesson in complex word discovery.
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