Fox offers "two-page" principles with examples throughout this two hour audio book. Not only does it help you refocus your efforts for more effective sales calls, it does so in short, "car-ride friendly" chapters. Not only are most of the lessons applicable right away, but it also made me a more discriminating customer.
Most important lessons are "The customer doesn't care about you," "Pre-sales call planning," "Dollarize," and even a great lesson on how to properly leave a voice mail.
This should be one of many (read: not the only) tool in your sales AND customer service tool box.
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